Read Aloud launches BookBaby Shirt campaign to support literacy in WV 

Read Aloud West Virginia has launched its 2024 BookBaby Snap-bottom Shirt campaign as both a fundraiser and reminder of the value of reading to children. 

Baby shirts are available for purchase here: https://www.bonfire.com/2024-bookbaby-onesie-1/ 

The cotton baby shirt featuring a design by Charleston artist Brenda Pinnell of HepCatz Design, makes an ideal gift. Proceeds support Read Aloud WV. 

Research shows that children who connect reading with pleasure and have access to print books read more and become more proficient readers. The habit starts early as parents and caregivers read to babies. 

“Singing, rhyming words, naming things, and reading books to children all help prepare children to read by school age,” said Read Aloud Executive Director Dawn Miller. “It‘s astonishing sometimes how beneficial just reading for fun can be.” 

Neuroscientists have found that reading to children causes the brain to establish networks of brain cells that are used later when children learn to sound out words. Researchers have also found that the vocabulary and background knowledge that children learn from listening to stories is one of the most important factors in reading comprehension later. 

“A Read Aloud onesie is a nice, gentle reminder of creating healthy reading habits,” Miller said. “You can hang the sign right on the baby’s belly. Also, you can never have too many onesies. 

“We hope grandparents, aunts, and uncles like the shirts as gifts,” Miller said. “By giving a shirt to a future reader in the family, they are spreading the word about the importance of reading to kids, and at the same time supporting Read Aloud in helping kids all over West Virginia discover pleasure in reading.” 

Read Aloud’s mission is to motivate children to WANT to read, because motivation is the critical first step in developing any skill. Read Aloud involves families, the medical community, businesses, civic groups, and the society at large in building a culture that values reading. 

Read Aloud is a statewide nonprofit and volunteer network working to improve childhood literacy since 1986. Hundreds of Read Aloud volunteers visit classrooms all across West Virginia to read to children each week. Read Aloud distributes more than 20,000 books to children every year.