BUZZ: New Read Aloud video a call to action

By Sara Busse

Although one goal of Read Aloud is to limit screen time, a new video produced by West Virginia State University’s Extension Service is creating a buzz about reading aloud across West Virginia.

Lynn Kessler, director of communications and development for RAWV, said the group needed a tool to spread its message. A conversation with West Virginia State University extension agent and Summers County Read Aloud coordinator Stacy Ford at the Read Aloud summer conference led to a collaboration between RAWV and WVSU.

“Matt Browning and Megan Sheets in West Virginia State University’s communications and media departments took it and ran. They were such an incredible help to us in creating a tool that we could not have created without them,” Kessler explained.

Browning and Sheets, both graduates of WVSU and self-proclaimed “total book nerds,” described the video as a call to action to recruit volunteer readers.

Browning and Sheets filmed readers in Summers and Kanawha county, as well as “b-roll” footage featuring extension agents in the library and reading to children. The video was an in-kind donation to Read Aloud, and Sheets said it’s the first time they were able to branch out and do work for another entity besides the University.

The video also features an interview with Read Aloud Executive Director Mary Kay Bond.

“She came to our studio on campus, and she’s like a brochure for Read Aloud in person,” Sheets said, laughing. “She was great.”

Browning said the readers and children were very comfortable in front of the camera because they were engrossed in the reading.

“There was one gentleman, he was an absolute hoot!” he said. “The reader had so much fun with those kids, and they were having so much fun, it made it easy.”